Netflix, Algorithmic Bias, and the Digital Divide

Presenter

Erica Kay Turner

Campus

UMass Amherst

Sponsor

Angela Maione, Commonwealth Honors College, UMass Amherst

Schedule

Session 5, 3:30 PM - 4:15 PM [Schedule by Time][Poster Grid for Time/Location]

Location

Poster Board A38, Campus Center Auditorium, Row 2 (A21-A40) [Poster Location Map]

Abstract

The rapid growth of Artificial Intelligence (AI) means that hyper-individualized recommendation algorithms have been adopted by a vast array of commercial companies. A company whose business model relies on recommendation systems, Netflix, is known to have one of the most accurate recommendation algorithms in the field today. While these systems seem to benefit both the company and consumer on a surface level, there are many potential problems with AI being so deeply integrated into the software. Data collection may infringe on consumer privacy rights, and algorithmic biases may enhance the global digital divide by prioritizing the promotion of American programs throughout the rest of the globe. This study aims to investigate the sociocultural implications of Netflix’s AI technology usage on a global level. Regulation of the technology is a question that will also be raised and addresses in this study.

Keywords

Netflix, Artificial Intelligence, Algorithmic Bias, Digital Divide, AI Regulation

Research Area

Communication and Media Studies

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