Food media has become a prominent form of content on many social media platforms, with videos ranging from lifestyle and cooking content to diet and health recommendations. Many young individuals use this media as a major source of information and influence for their lifestyles and behavioral habits. Existing research has explored the relationship between interacting with food media and consequential eating behaviors and body image concerns, specifically among young women (Drivas et al., 2024; Filippone et al., 2022; Kinkel-Ram et al., 2022). However, there is less of a focus on how young women interpret and make meaning of the messages in the content itself and apply it to their lives. The purpose of this study is to explore how young women experience and interpret food media they engage with, with a primary focus on how these interactions can shape emotional responses, perceptions of morality, and evaluations of one’s self-worth. Qualitative data was collected through the process of interviewing ten young college women attending the University of Massachusetts Amherst. Based on the reviewed literature, the expected findings include identifying themes of conflicting messaging, the internalization of food as “good” or “bad”, and the comparison of one’s eating habits with those displayed on social media, leading to lowered self-worth.