Why Technically Advanced Products Fail: A Study of User Interface, Social Acceptability, and Product Adoption Across Emerging Technologies

Presenter: JAHNAVI SHARMA

Faculty Sponsor: Ella Tuson

School: UMass Amherst

Research Area: Computer Science

Session: Poster Session 6, 4:15 PM - 5:00 PM, 163, C27

ABSTRACT

Emerging technologies often arrive surrounded by bold claims about transformation, efficiency, and the future of everyday life. Still, many never move beyond early curiosity. The gap between what a product promises and how people actually live with it points to a deeper design challenge. How does a technology move from demonstration to habit? This study investigates how early design choices shape that trajectory.

Focusing on wearable augmented reality systems such as Google Glass, spatial computing platforms like Apple Vision Pro, social smart glasses including Ray-Ban Meta Smart Glasses, and immersive metaverse environments such as Meta Horizon Worlds, this research explores how interface design, embodied interaction, and public presence influence long-term engagement. Each case reflects a different attempt to bring digital systems directly into shared social space.

The methodology combines close interface analysis with a synthesis of early adopter reviews, developer materials, and media coverage. Cognitive complexity, onboarding flow, and task structure were assessed in relation to patterns of sustained use and disengagement. Early signals were explored through online discussions and public conversations to understand general reactions such as excitement, hesitation, or curiosity. These observations were considered alongside broader patterns like public reception, engagement levels, and shifts in how products were positioned over time.

Across cases, similar pressures surface: unclear everyday purpose, social unease during visible use, and initial excitement that fades without lasting relevance. Adoption unfolds through lived experience, shaped by how naturally a system fits into daily routines and shared spaces. This project develops a user-centered framework for identifying early signals of traction, offering practical guidance for designers, founders, and investors navigating high-stakes innovation. At a time when emerging technologies rapidly reshape public space, work, and social interaction, understanding how design choices translate into cultural acceptance is essential to building systems that endure.