The Social Media Industry's Role in the Global Information Exchange

Presenter

Tyler King

Campus

Westfield State University

Sponsor

Anthony Furnelli, Department of Management and Marketing, Westfield State University

Schedule

Session 5, 3:30 PM - 4:15 PM [Schedule by Time][Poster Grid for Time/Location]

Location

Poster Board A4, Campus Center Auditorium, Row 1 (A1-A20) [Poster Location Map]

Abstract

Social media is a constantly growing and ever-changing landscape within the online world. It offers a channel of barrierless connection between people, creating a digital hub where all people, ideas, opinions, languages, and stories can converge and transfer between groups or individuals. This project explores how social media and its industry impact the global exchange of information and build connections between people or organizations both within and across national borders. It takes a brief look at the history of social media, its various uses, and the number of users that engage with it to create context for the situation in a statistical, historical, and analytical format. The study examines both positive aspects, such as fostering connections and spreading accurate information, and negative aspects, including disinformation, misinformation, and fake news. By investigating these elements, the project aims to provide insights into the complex role of social media in shaping modern communication and connectivity. The findings contribute to a better understanding of how social media influences our information landscape and impacts societal interactions. As we continue to move into the vast online world, it becomes critical for people to be able to sort through the large amounts of information they receive and process it for the sake of better communication and interaction with one another within the parameters of a digital society.

Keywords

social media, globalization, positive and negative effects, information exchange, connectivity

Research Area

Communication and Media Studies

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