Business & Economics
Behavioral Marketing, Profit Maximization, and Ethical Risk in AI-Driven Markets
Presenter: Evie Rose Parent
Faculty Sponsor: Jean Kennedy
School: Quinsigamond Community College
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A7]

The rapid expansion of digital technologies has led to unprecedented levels of consumer data collection through social media engagement, search histories, and online interactions. As companies now rely on artificial intelligence to collect consumer data and analyze behavioral patterns, the line between curated marketing and emotional manipulation becomes increasingly blurred. While consumers voluntarily offer information subjecting themselves to curated marketing, the asymmetry of algorithmic marketing undermines a consumer’s true autonomy. Persuasive marketing has long been embedded in commerce, but with the introduction of AI, the capacity to anticipate emotional vulnerability and exploit cognitive bias has reached a level that was previously unattainable. Regulatory agencies are struggling to keep pace with rapidly evolving technologies, resulting in limited legal frameworks governing data usage and emotional marketing. Drawing from interdisciplinary research on behavioral business ethics and technology studies, as well as analysis of recent corporate scandals involving unethical data practices, this study examines the ethical implications of AI-driven consumer influence. As digital interaction continues to expand, the absence of comprehensive regulations risks eroding consumer trust and destabilizing market integrity. This research argues that updated ethical standards and proactive governance are necessary to prevent exploitation and preserve consumer autonomy in an increasingly algorithmic economy.

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Who Shapes the Climate Capitalism Movement? A Corporate Network Analysis
Presenter: Julia Anne Schowalter
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A62]

A variety of proposals, ranging from incremental reforms to sweeping transformations, have emerged in the global effort to combat climate change. One such approach, often termed climate capitalism, promotes market-driven strategies as a means of addressing climate change while continuing to generate profit. By implicitly avoiding constraints on industrial activity, this framework raises important questions about whom it ultimately serves: industry, the environment, or both. This thesis will not evaluate the effectiveness of climate capitalism as an environmental solution, but will instead examine the nature of the organizations most closely associated with the movement. As such, this thesis seeks to discover the key characteristics and extent of involvement of transnational corporations and corporate elites in the push for global climate capitalism. Using membership data from leading international climate capitalism organizations, cross referenced with the 2025 Forbes Top 1000 transnational corporations and their boards of directors, this study constructs a network of corporate elites involved in promoting climate capitalism. Analysis of this network reveals organizational ties and cross-industry connections, offering insight into the relationship between climate capitalism organizations and transnational corporations. The results of this thesis provide important context for understanding who shapes the climate capitalism movements and underscores the need for transparency in industry involvement in market-based climate initiatives.

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Can You Be Above the Law? How Socioeconomic Status Impacts Criminal Accountability
Presenter: Rachel Shi
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A63]

Individuals of high socioeconomic power and wealth often face disproportionately lenient consequences for committing crimes in comparison to the baseline population, or the “average” person.  Whether through legal strategies or monetary payments in lieu of jail time, the lack of accountability that powerful individuals face perpetuates disparities in the justice system between the treatment of the wealthy versus poor in the face of crime. By combining aggregate criminal justice data for DUI/DWI offenses in the United States with relevant case studies involving high-status individuals, this thesis examines how socioeconomic status influences the extent to which people are held accountable for misconduct. 

These datasets will be drawn from publicly available material in the Bureau of Justice Statistics, Uniform Crime Reporting program, and National Archive of Criminal Justice Data. To control for cross-state comparability, this study will use data beginning from 2005, when all states standardized at 0.08 BAC. The aggregate baseline DUI/DWI penalties for the US population provides a basis for a comparative analysis across case studies, which will be pulled from eJournals, including the WSJ, Forbes, and Barron’s. Analysis of this data will reveal the degree of correlation between socioeconomic status and the extent to which proper prosecution is faced. The results contribute to the broader discussion of how socioeconomic status serves as a means for wealthy, high status individuals to navigate around legal penalties, disrupting the foundation of equality and public trust in their own government institutions.


Consistency and Contradiction in Corporate Philanthropy
Presenter: Mira G. Vontoure
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A64]

Corporate philanthropy has become a prominent feature of modern business practices, with major corporations investing billions of dollars annually in charitable initiatives and social programs. Concurrently, heightened public skepticism has raised concerns that corporate charity efforts may mask contradictions between stated social commitments and business behavior. This thesis examines whether practices of corporate philanthropy align with declared social values or act as performative contradictions to hide diverging corporate action. Elite firms frequently promote commitments to sustainability, equity, and community development through charitable giving and public marketing, while simultaneously engaging in lobbying, political contributions, and regulatory advocacy designed to advance business interests. These discrepancies raise an important question: does corporate philanthropy reflect consistency or divergence between declared social values and corporate strategic behavior?

This study conducts a comparative case analysis of five major United States corporations: Berkshire Hathaway, Amazon, Microsoft, ExxonMobil, and JPMorgan Chase. The foundation of this thesis draws on publicly available materials, including corporate mission statements, sustainability and philanthropy reports, financial disclosures, lobbying records, political contribution data, and regulatory filings. These sources are used to evaluate how firms articulate their social commitments and how they behave in relevant political and market arenas. Through systematic document analysis and process tracing, their philanthropy initiatives are assessed alongside relevant corporate actions to determine whether patterns of consistency or contradiction emerge. The central hypothesis is that corporate philanthropy is often utilized strategically, particularly in industries facing regulatory scrutiny or public criticism, helping firms maintain legitimacy while pursuing business strategies that counteract their charity values.

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Financial Elites and the State: A Comparative Study of Institutional Connectedness in the United States
Presenter: Narek Arakelyan
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A65]

Elite actors play a central role in shaping political and regulatory outcomes in the United States. Prior research demonstrates that financial institutions maintain close ties to government agencies, particularly through career movement between regulatory bodies and private firms. Former regulators are often recruited into finance, creating durable institutional linkages between the financial sector and the state. While this literature documents the existence of these ties, it does not systematically compare levels of state connectedness across different elite sectors.

This study examines whether financial elites are more institutionally connected to the state than non-financial elites in the United States. To address this question, a dataset of elite individuals is constructed using publicly available rankings and leadership listings. Individuals are classified into three groups: financial elites, hybrid elites with cross-sector careers, and non-financial elites. For each individual, a state connection score is developed based solely on documented institutional ties to government bodies, including direct public sector employment and formal advisory appointments. These roles are weighted and adjusted for duration to generate a standardized measure of institutional connectedness.

I hypothesize that financial elites will exhibit higher average state connection scores than non-financial elites. By identifying systematic differences across sectors, this study offers clearer empirical insight into how elite influence is structured within the public sector.  It contributes to broader debates about elite power and the relationship between economic influence and the state in contemporary American politics.


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Which U.S. Economic Sectors Have Generated the Most Billionaire Wealth Since the Onset of the Dot-Com Bubble?
Presenter: Kylie Anne Byrne
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A66]

This thesis examines which U.S. economic sectors have generated the most billionaire wealth since the onset of the dot-com bubble in 1997. Using data from the Forbes billionaire lists linked to North American Industry Classification System (NAICS) codes, the study classifies individual fortunes into major economic sectors such as finance, technology, healthcare, etc. To account for inflation, the study will include individuals from the Forbes 400 lists whose net worths are valued in billions in today’s dollars. By aggregating billionaire wealth by sector and year, this analysis traces changes in the sectoral composition of extreme wealth over time and visualizes these trends. By documenting how billionaire wealth creation has evolved across industries over the past several decades, this research contributes to the broader literature on wealth concentration, sectoral dynamics, and long-run economic change.



Elite Corporate Networks and Access to Infrastructure in the U.S. Data Center Industry
Presenter: Hasna Isabella Dahdah Rodriguez
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A68]

This thesis investigates whether elite corporate networks shape access to land and state-supported resources in the U.S. data center industry. Data centers rely heavily on zoning approvals, infrastructure, and public incentives, yet little research has examined whether firms embedded in elite networks gain advantages in securing these resources. Drawing on theories of embeddedness, corporate interlocks, and political economy, this study constructs a novel firm-level dataset combining data center ownership, public subsidy records, and corporate board networks. Using network analysis and regression models, it tests whether more network-embedded firms own more data centers and are more likely to receive public incentives, controlling for firm size and industry characteristics. This research extends classic theories of corporate power to the physical infrastructure of the digital economy.



Examining the Relationship Between Higher Education and Net Worth Among U.S. Elites
Presenter: Ethan James Clark
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A73]

The narrative that is commonly expressed throughout society emphasizes education as a pathway to success. However, the extent to which this achievement correlates with standards of success, such as extreme wealth, has yet to be examined. This research investigates how education plays a role in an American billionaires' ability to amass their extreme wealth. The research examines individuals among the 400 wealthiest in the U.S. to compare how their educational backgrounds coincide with their status respectively. This employs mixed research methods to assess historical institutional rankings of universities from when many elites would have attended them. This will measure the academic notoriety of institutions relative to the data. The research also will measure other forms of causes for the making of an elite to see well if education truly has an effect. For instance, Investigating how billionaires' educational paths, or lack thereof, relate to their family background because of their achievements and their connections can also determine elite production. The research uses a weighted sampling method which looks at the Forbes 400 wealthiest individuals in the U.S.A., of which a majority of data sampling will come from the top 100 individuals, considering the most variance across wealth occurs among them, while a remainder essentially plateaus in comparison. The study applies statistical methods in the hopes to investigate the relationship between educational prestige and net worth, meanwhile qualitative methods examine how generational factors and system benefits impact the status of a top U.S. elite.

CLOs and the Political Economy of Post-Crisis Financial Reform
Presenter: Maia Mints
Faculty Sponsor: Kevin L. Young
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A74]

The Global Financial Crisis of 2008 introduced the U.S. securitization industry to unprecedented public scrutiny and government intervention, as securitized products became central to financial stabilization measures and legal reforms. Statutory reconfigurations took form in the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. While Collateralized Debt Obligations (CDOs)—structured pools of diversified debt securities—never fully rebounded from their losses, their corporate-loan-backed counterparts, Collateralized Loan Obligations (CLOs), have emerged as a central pillar of current credit markets. While research has documented the scale and mechanics of CLO markets, less attention has been paid to the political design of their statutory governance. This paper examines whether the statutory construction of CLO governance in Dodd-Frank reflects differentiated forms of structural power—influence derived from a firm’s position within financial markets—operating across legislative and regulatory arenas. Using a mixed-methods design, the study combines qualitative process tracing of securitization provisions with quantitative structural power analysis. Legislative records are used to reconstruct institutional access points and forms of participation, including testimony, lobbying, and commentary. The quantitative component measures how structural prominence—the relative position of firms within financial markets—relates to instrumental activity in predicting preference attainment, assessed longitudinally via content analysis of stakeholder positions at access points, and increase in structural prominence, extended to downstream rule-making. Preliminary research suggests that structurally prominent actors demonstrate higher levels of instrumental engagement, while preference attainment is more pronounced among firms in lower-salience, highly technical domains during rule-making.

Exploring Barriers to Consumer Adoption of Transformable Apparel: Insights into Perception, Usability, and Design Preferences
Presenter: Alexandra M. Holmes
Faculty Sponsor: Muzzo Uysal
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A78]

Sustainable fashion has arisen to combat the problems of pollution and climate change, which are results of the consumption of fast fashion. Transformable clothing, a niche segment of sustainable fashion, consolidates multiple functions and aesthetics within a single garment of clothing. It offers a potential pathway to reduce overconsumption, yet fast fashion continues to dominate the market despite positive consumer views. This study investigates the barriers and drivers to adopting transformable clothing and why positive attitudes about sustainability do not translate directly into purchasing behavior, examining lifestyle choices for a correlation. The hypotheses of this study are guided by the Theory of Planned Behavior, examining how aesthetics, usability, and perceived ease of use influence purchase intention and willingness to pay. The research follows a mixed-method design, using a structured survey with visual stimuli of contrasting transformable garment prototypes and randomized framings to describe the business behind the garments’ creation. This approach tests whether the prototypes and framings produce different levels of interest and perceived value. Interviews further contextualize decision drivers across lifestyle segments, including travel frequency, nightlife participation, and storage constraints. In hopes of guiding designers and brands on messaging for transformable items, this study will identify high-potential consumer segments through positioning transformability as having functional and sustainable value.



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Artificial Intelligence in Dentistry: Impacts on Patient Trust, Satisfaction, Decision-Making, and Business Performance
Presenter: Ananya Desai
Faculty Sponsor: Muzzo Uysal
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A79]

As Artificial Intelligence transitions form a futuristic concept to a daily clinical reality, it is fundamentally reshaping diagnostics, treatment planning, and practice management, yet a critical gap persists in accessible, student-oriented resources that demystify its utility and ethical implications. This study addresses this lack of accessibility by developing an evidence-based educational framework designed to communicate complex applications through a systemic methodology that synthesizes peer-reviewed literature and FDA-cleared technologies into clinical "take-home" points. By applying graphic design principles to manage cognitive load and aligning content with ethical standards regarding data privacy and clinician autonomy, the resulting resource highlights transformative tools like automated radiographic interpretation and early caries detection whcih correlate with increased diagnostic accuracy and improved business performance. Ultimately, by addressing "black box" concerns and algorithmic bias, this work positions AI as a collaborative "second opinion" rather than a replacement for human judgment, providing a scalable model for future integration across dental specialties and proactively bolstering patient trust through informed engagement. 

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Understanding Retention in the Restaurant Industry: The Role of Family–Work Conflict and Leadership Style
Presenter: Jillian Baldassini
Faculty Sponsor: Muzzo Uysal
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A80]

Employee retention is a persistent challenge in the restaurant industry, where demanding schedules, high stress, and limited work–life balance contribute to frequent turnover. This study explores how family-work conflict and leadership style influence employees’ decisions to remain in or leave their workplace. Specifically, the project examines the roles of transformational and transactional leadership among full-service restaurant employees in Massachusetts. Using a quantitative, cross-sectional survey design, data will be collected from current and recently employed restaurant workers through an online questionnaire with validated measurement scales. The survey measures experiences of family–work conflict, perceptions of supervisor leadership behaviors, and intentions to stay with or leave their employer. Descriptive statistics, correlation analysis, and multiple regression will be used to analyze relationships among these variables. It is hypothesized that higher levels of family–work conflict will be associated with lower retention intentions, whereas supportive and, transformational leadership will be linked to greater employee commitment. Transactional leadership is expected to have a weaker or less consistent relationship with retention outcomes. The broader significance of this research lies in its potential to help restaurant managers better understand how leadership practices and personal stressors interact to shape employee retention. By identifying strategies that support work–life balance and positive leadership behaviors, this study aims to inform practical approaches for reducing turnover, improving employee well-being, and strengthening organizational stability in a high-turnover service industry.


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Navigating the Impact of Supply Chain Disruptions of Two Heavily Used Antidepressants Sertraline and Fluoxetine on Drug Utilization Across the Years Before, During, and After COVID
Presenter: Naina Gianani
Faculty Sponsor: Muzzo Uysal
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A86]

The COVID-19 pandemic brought upon global pharmaceutical supply chain disruptions, with a significant increase in demand of antidepressants as mental health concerns arose. While many supply chain and utilization trend investigations have been carried out across the pharmaceutical industry as a whole, limited research has been conducted on how specific supply chain disruptors affect utilization trends for individual antidepressants. Using a mixed-methods case study design from secondary sources, the study aims to see the impact of supply chain disruption indicators, including API Supplier Count and Shortage Event, on drug utilization for two widely used antidepressant drugs, Sertraline and Fluoxetine. Utilization trends are investigated across the years before (2015-2019), during (2019-2023), and after (2023-2025) the COVID-19 pandemic. API suppliers count, and shortage event data from the FDA and ASHP databases are compared with retail sales and prescription counts for utilization to assess how supply links with utilization volatility throughout the given time period. Past case studies pertaining to both drugs are also analyzed to note any changes in utilization trends. By focusing on drug-level rather than aggregate pharmaceutical trends, this study provides targeted insight into supply volatility patterns specific to sertraline and fluoxetine. It is predicted that utilization trends were more volatile during and after the pandemic in response to supply chain disruptions. Findings provide empirical evidence to support more resilient production planning and proactive risk mitigation strategies essential for long-term antidepressant therapies.

Post-Dobbs Abortion Restrictions and Women’s Labor Force Participation
Presenter: Justin Viana Marro
Faculty Sponsor: Martha Yoder
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 1, 10:30 AM - 11:15 AM: Concourse [B1]

The Supreme Court’s 2022 decision in Dobbs v. Jackson Women’s Health Organization eliminated federal constitutional protection for abortion and led to substantial variation in abortion policy across U.S. states. This project examines how newly enacted state abortion restrictions have affected women’s short-run labor force participation across different policy environments. Treating Dobbs as a policy shock, the study leverages differences between restrictive and protective states to assess early changes in employment and labor-force attachment.

Drawing on economic theory and prior research linking reproductive autonomy to women’s human capital investment and labor supply, this paper evaluates whether reduced access to abortion alters women’s attachment to the workforce. The analysis focuses on short-run outcomes, including labor force participation and employment status, and considers how changes in reproductive policy may influence household economic stability and income trajectories over time.

Existing literature suggests that access to abortion has historically contributed to higher educational attainment, increased labor-force participation, and improved economic outcomes for women. By examining early post-Dobbs trends across states, this study investigates whether new restrictions are associated with measurable shifts in labor market behavior. In doing so, it contributes to broader debates about the economic consequences of legal institutions and the relationship between public policy and labor market outcomes.



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How Experiences of Gender Bias Within the Field of Law Shape Women’s Leadership Development, Approaches, and Outlook
Presenter: Brenna Ann Howes
Faculty Sponsor: Zaur Rzakhanov
School: UMass Boston
Research Area: Business & Economics
Location: Poster Session 2, 11:30 AM - 12:15 PM: Campus Center Auditorium [A45]

According to the World Economic Forum, the gender gap is projected to take 123 years to close based on current progressions, bringing up to the year 2158 (World Economic Forum, 2025). Amid shifting political attitudes toward DEI initiatives, this topic becomes even more prevalent. This gender dynamic is even reflected in recent political events, where public perceptions of leadership competence appear to be influenced more by gender dynamics and biases rather than objective qualifications and ethical considerations. These outcomes demonstrate how deeply rooted gender dynamics and biases are to our society and our conceptions of leadership with traditional notions of masculinity. This study will draw heavily on role congruity theory, which argues that the perceived mismatch between stereotypical female gender roles and leadership expectations results in two forms of prejudice: (1) women are viewed as less suitable than men for leadership positions, and (2) women who display leadership-consistent behaviors are evaluated more negatively than men exhibiting the same behaviors. Building on this framework, the study will examine how these experiences and manifestations of role congruity theory provide nuance to women’s leadership approaches, strategies, and perspectives within male-dominated fields. My research will include interviewing female professionals at different stages of career development and asking in depth questions that illustrate the story of these professionals' career progressions, their experiences and challenges, and how it has shaped their motivations, development, strategies, approaches, and overall outlook on leadership in a male-dominated field. 

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Moralized Indulgence in the Age of Inflation: How “Better-for-You” Dessert Brands Reframe Pleasure as Self-Care
Presenter: Dariya Savrukova
Faculty Sponsor: Zaur Rzakhanov
School: UMass Boston
Research Area: Business & Economics
Location: Poster Session 2, 11:30 AM - 12:15 PM: Campus Center Auditorium [A48]

In the contemporary U.S. food market, the distinction between indulgence and wellness has increasingly collapsed. “Better-for-you” dessert brands reframe traditionally indulgent products as acts of self-care, discipline, and moral responsibility, particularly amid prolonged inflation and consumer fatigue. This thesis examines how such brands moralize consumption by embedding ethical and emotional cues into marketing language, visual design, and affordability narratives. Drawing on theories of moral branding, manipulative persuasion, framing effects, and coping consumption, the study argues that indulgence is no longer positioned as excess, but as a controlled and virtuous response to economic stress.

Using a mixed-methods design, the research combines content analysis of packaging and advertising from five prominent brands (Halo Top, OLIPOP, Quaker, Carnation, and Quest Nutrition), a survey of college students assessing perceived healthfulness and emotional justification, and contextual economic analysis using inflation indicators and consumer interest trends. Expected finding suggest that moralized language and health framing significantly reduce guilt, increase trust, and legitimize ultra-processed foods as emotionally responsible choices. While often factually compliant with regulation, these strategies raise ethical concerns by exploiting vulnerability and blurring cognitive autonomy. This research contributes to marketing ethics by shifting attention from factual deception to emotional manipulation, highlighting how virtue itself becomes commodified during periods of economic uncertainty.

Social Media Platforms Are Failing Emerging Creators
Presenter: Matthew B. Alves
Faculty Sponsor: Zaur Rzakhanov
School: UMass Boston
Research Area: Business & Economics
Location: Poster Session 2, 11:30 AM - 12:15 PM: Campus Center Auditorium [A49]

In my honor thesis, I will be studying unethical business practices directed toward emerging creators and how these practices shape their financial stability, mental health, and long-term brand value. As digital platforms grow and entertainment markets become more crowded, smaller public figures consisting of social media influencers, streamers, and niche creators often face significant power imbalances when working with agencies. With limited bargaining power and a strong need for exposure, they become easy targets for obfuscating contracts, manipulative publicity, and pressuring management tactics.

Since small creators now operate as personal brands, the ethics of how they are managed has become both a business and personal issue. This study compares harmful practices across entertainment sectors and examines how audiences respond when unethical management becomes publicly known rather than ethical management. Ethical management is defined as “choosing to do what’s right, not what’s easy, and consistently upholding those values, especially when faced with difficult situations where there is not always a clear ‘right’ path forward.” (Akuman). On the contrary, unethical management is the complete opposite of that, prioritizing short-term gains, control, or publicity at the expense of choosing what is right. I wanted to take this dive in order to inform future emerging creators who will create their own brand and  have their own audience to uphold, the dangers these unethical practices and abuses have on themselves in order to protect both the creator and their community.



Economic Sustainability of Youth Cheerleading Facilities: Comparing Startup Costs, Return on Investment, and Business Longevity Among Small, Medium, and Large Centers
Presenter: Shantae Rebecca Espino
Faculty Sponsor: Renee Scapparone
School: Fitchburg State University
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Campus Center Auditorium [A26]

Youth cheerleading centers that serve athletes ages 5 to 18 require a large financial investment and often face a high risk of failure. Many people assume that bigger sports facilities are more successful because they can serve more athletes and generate more revenue. However, large facilities also come with higher startup costs and greater financial risk. This research examines how the size of a youth cheer facility affects its economic sustainability. Understanding these financial challenges is important for entrepreneurs who must decide how much to invest when starting a new facility.

This study compares small startup gyms, medium sized independent facilities, and large regional sports centers by analyzing their startup costs, operating expenses, time needed to become profitable, and long term business survival. The research uses industry reports, financial data, and case studies of existing youth sports facilities to evaluate how different investment levels impact business success.

The study hypothesizes that although larger facilities may earn more overall revenue, smaller and medium sized cheer centers are more likely to reach profitability faster and remain financially stable over time due to lower startup costs and reduced financial risk. The findings of this research can help future business owners, investors, and community planners better understand which types of youth sports facilities are the most economically sustainable.


The Impact of Business Technology Adoption on Operational Efficiency and Growth Capacity in Small Businesses
Presenter: Billy J. Cates
Faculty Sponsor: Karen Druffel
School: Framingham State University
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Campus Center Auditorium [A59]

Small businesses increasingly depend on digital technologies to improve efficiency, manage growth, and remain competitive in their markets. While existing research has examined information technology adoption in organizational settings, there is a need to better understand how small business owners perceive the role of business technologies in supporting operational efficiency and growth capacity. This study explores how the adoption of business technologies influences operational efficiency and perceived growth capacity in small businesses.

This research will use a survey-based methodology to collect primary data from small business owners and managers. The survey will gather information on the types of business technologies adopted, including marketing, communication, and operational tools, as well as respondents’ perceptions of technology usefulness, ease of use, operational efficiency, and scalability. Empirical data will be collected through an online questionnaire distributed to small business owners within the researcher’s professional network and broader small business communities.

Quantitative data will be analyzed using statistical methods to examine relationships between technological adoption and perceived business outcomes. As a work in progress, this study aims to contribute to the information systems literature by providing insight into how small businesses leverage technology to improve efficiency and support growth. The findings are also expected to offer practical implications for small business owners making technological adoption decisions in real-world operating environments.


Improving the Critical Infrastructure of Puerto Rico
Presenter: David Diaz Jr
Faculty Sponsor: Emma Downs
School: Fitchburg State University
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D11]

The island of Puerto Rico is an American territory with aging, centralized power grid, climate vulnerability leading to economic stagnation and prolonged outages. The island has a rich history that gives many answers on why there is a weak infrastructure in the first place. This project will examine a brief history on the island and the policies negatively affecting their economy. Infrastructure weakness directly affects GDP negatively, creates business instability, and lowers long-term economic resilience. This presentation/paper examines funding challenges, modernizing energy sources, policy reforms and economic impact projections. Puerto Rico has many policies that allocate resources towards the general goal of economic resilience which will be examined. Stabilizing population loss and strengthening long-term climate resilience will be demonstrated directly correlating to increase in GDP. Puerto Rico is comparable to other parts of the world that modernized their infrastructure leading to better quality of life and higher economic output. Puerto Rico is in debt to a mix of bondholders directly affecting the ability to maximize infrastructure to repay that debt lower. Puerto Rico with this investment can boost business competition and increase investment around the island. These examinations of this subject will determine the increase in production the island will have without the set backs. I want to see the island that I am ethnically from, succeed.  

A Legal and Policy Analysis of Federal Name, Image, and Likeness (NIL) Legislation in Intercollegiate Athletics
Presenter: Kody DeCoff
Faculty Sponsor: Michael J. Harrison
School: Framingham State University
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D12]

As the Name, Image, and Likeness (NIL) competitive landscape continues to be left unregulated within collegiate athletics, a “wild west” scenario has begun to emerge. When NIL rights were first introduced in 2021, following the NCAA’s suspension of its longstanding amateurism rules, college athletes were now permitted to profit from their personal brand for the first time ever. While this change created newfound economic opportunities, it also produced a fragmented regulatory landscape. To determine if a uniform federal framework would better support fairness, competitive balance, and legal clarity regarding NIL, this study aims to examine whether NIL compensation for collegiate athletes should be governed by federal legislation rather than the current state-by-state regulatory framework we see now. Methodologically, this study proposes a mixed-methods approach. First, a legal analysis will compare existing state NIL statutes to identify inconsistencies and regulatory gaps. Second, qualitative interviews with administrators in the athletic field will assess perceived challenges under the current system. Third, quantitative analysis of recruiting trends and NIL deal distribution will evaluate whether state-level variation correlates with competitive imbalances. Analysis of state-by-state governance will determine if regulatory uncertainty and compliance burdens disproportionately affect smaller institutions. Additionally, it may be suggested that federal legislation could enhance overall transparency in NIL transactions. Although federal legislation would not eliminate all inequities in collegiate athletics, a cohesive national framework would likely provide greater consistency and more effective oversight, not just at the Division I level but at all levels as well.  

Artificial Intelligence in Financial Markets: The Impact of AI-Driven Mobile Crediting in Emerging Economies
Presenter: Dominik Karol Gielarowiec
Faculty Sponsor: Debi Prasad Mohapatra
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D13]

We study the economic effects of artificial intelligence deployment in emerging financial markets, focusing on AI-driven mobile credit scoring in underdeveloped economies. In regions with limited formal banking infrastructure, algorithmic lending platforms use alternative data, such as mobile transaction histories and repayment behavior, to expand access to credit for individuals without traditional financial records. This innovation has the potential to alter market participation, improve risk assessment, and reshape capital allocation in developing economies. Using data from sources like the World Bank Global Findex, IMF Financial Access Survey, and mobile lending adoption records across multiple countries, we estimate how AI-based credit expansion affects financial participation, small business formation, household liquidity, and overall credit market integration across demographic groups and income levels. We implement a difference-in-differences framework comparing regions before and after AI adoption while controlling for macroeconomic conditions, demographic characteristics, and institutional factors. To model borrower choice between traditional banks and mobile lenders, we estimate a BLP demand model that allows for heterogeneous consumer preferences and substitution patterns across financial products. The structural model is then used to simulate changes in market structure, credit allocation, and consumer surplus under alternative adoption and regulatory scenarios, accounting for variation in regulatory quality and digital infrastructure.


From Ash: A Creative Exploration of Sustainable Fashion Entrepreneurship
Presenter: Ashlyn L. McAdams
Faculty Sponsor: Jenny Vogel
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D14]

This creative endeavor documents the development and launch of from ash., a small-batch sustainable clothing brand focused on upcycling and handmade production. The project asks a central question: how can a new fashion company operate responsibly while also remaining financially sustainable in an industry driven by fast production and overconsumption?

Through garment construction, material sourcing, branding, and market testing, I explore what it actually looks like to build a sustainability-centered business from the ground up. The process includes working with reclaimed textiles, experimenting with design techniques, calculating production costs, developing pricing strategies, creating a cohesive visual identity, and connecting with an audience through digital marketing and social platforms. Each stage required balancing creative vision with practical limitations such as time, budget, and scalability.

Rather than treating sustainability as a trend or marketing angle, this project examines the real trade-offs that come with trying to apply those values in practice. The result is both the foundation of a functioning brand and a critical reflection on the tension between ethics, accessibility, and profitability. By documenting design revisions, sourcing challenges, financial considerations, and audience feedback, this work highlights the complexities of small-scale ethical production and demonstrates how entrepreneurship can function as both creative expression and applied research.

NIL-era College Athletics: The Significance of Name, Image and Likeness
Presenter: Peter James Norton
Faculty Sponsor: Christa Michelle Marr
School: Fitchburg State University
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D15]

On July 1, 2021, the NCAA halted enforcement of its amateurism rules, permitting states to put forth name, image, and likeness (NIL) laws which enabled student-athletes to generate income and receive financial benefits through sponsorships and other commercial agreements with businesses and organizations. Since student-athletes were granted permission to use their names and own branding to make money, NIL has exploded on a national level. Following multiple court decisions involving the Supreme Court, primarily in the cases of O'Bannon v. NCAA (2014) and more recently NCAA v. Alston (2021), NIL has changed the environment surrounding college sports in many ways to be considered significant. The purpose of the research is to explore the structure of NIL, what rules have changed regarding athletes and their NCAA eligibility, and the impacts of NIL on the athletes, sports programs, businesses, and education (including universities and personal observations). NIL represents more than a policy shift, and this source is meant to bridge discussions of sport management, legal reform, and social relevance, contributing to a deeper understanding of how economic opportunity and equity intersect in modern athletics

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The Importance of Independent Pharmacies
Presenter: Alexander Fuster
Faculty Sponsor: Liesl Schwabe
School: Berkshire Community College
Research Area: Business & Economics
Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 165 [D16]

Most people who live in the United States probably have noticed that their local pharmacy has been replaced by a CVS or other big chain store. The once friendly community store has been replaced by a larger corporation that will often change prices without any notice. Across the United States, the monopolization of pharmacies has quietly reshaped how people access their medications and healthcare services. While most customers will see an average run of the mill retail chain pharmacy, few realize how a handful of corporations have come to dominate nearly every aspect of the prescription drug market. 

In areas like the Berkshires independent pharmacies often provide critical services such as medication counseling, flexible payment options, and delivery to elderly or rural patients who might otherwise struggle to access prescriptions. Independent pharmacies provide customized care to patients with personal attention to detail which big companies don't specialize on. When these smaller pharmacies disappear, communities lose trusted healthcare partners who understand local needs, and patients become dependent on the massive corporations that can raise prices. The elimination of independent pharmacies is a serious threat to the future of healthcare and local economies in the United States. It not only harms consumers but also weakens small business ownership, reduces employment opportunities, and damages the personal connections that are crucial to effective healthcare. Using real world observations and personal experience, the presentation will highlight the economic and social consequences of pharmacy closures and explain why independent pharmacies are essential to maintaining quality healthcare.

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The Impact of Economic Policy Uncertainty on U.S. Renewable Energy Firm Stock Returns
Presenter: Mikayla Donovan
Faculty Sponsor: Christine Crago
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 5, 3:15 PM - 4:00 PM: Campus Center Auditorium [A34]

The transition to renewable energy is vital for achieving long-term climate goals and ensuring sustainable, domestic energy security. However, renewable energy markets are highly sensitive to macro-level political and regulatory conditions, with shifts in policy and governance influencing investor confidence and capital allocation into renewable energy projects and infrastructure. Existing literature has investigated the role of policy incentives in promoting or hindering the adoption of renewable energy; however, less is understood regarding how broader economic policy uncertainty affects financial performance at the firm level. Consequently, this thesis examines whether higher national economic policy uncertainty, as measured using the Baker-Bloom-Davis Economic Policy Uncertainty (EPU) Index, reduces the monthly stock returns of 15 publicly traded U.S. renewable energy firms over the last two decades, from 1984 to 2024. Panel regression analysis with R is employed to analyze monthly stock market returns of renewable energy firms while controlling for investor sentiment with the Chicago Board Options Exchange's CBOE Volatility Index (VIX), overall market performance based on the S&P 500, and firm-specific traits. This approach isolates the effect of national economic policy uncertainty on firm stock performance. As such, the findings illuminate how governance volatility and stability shape investor confidence, firm valuation, and capital allocation, clarifying how policy environments can accelerate renewable energy project development and support the sector’s sustainable growth within America’s contemporary political economy.

How Behavioral Factors Influence Household Renewable Energy Adoption in Amherst, Massachusetts
Presenter: Nicole Alexis Ossipian
Faculty Sponsor: Christine Crago
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 5, 3:15 PM - 4:00 PM: Campus Center Auditorium [A36]

Achieving national climate goals depends not only on large-scale energy reforms, but also on widespread household adoption of renewable technologies such as solar panels and electric vehicles. Despite financial incentives often used to encourage adoption, participation remains uneven. Existing research shows that financial and economic factors matter, yet they do not fully explain why some households adopt renewable technologies while others do not. In environmentally progressive communities such as Amherst, Massachusetts, psychological and social influences may play an especially important role, but these local behavioral dynamics are not well understood.

This study aims to examine how behavioral factors shape renewable energy adoption decisions among households in Amherst. Specifically, it will investigate the role of perceived social norms, environmental attitudes, confidence in managing the adoption process, trust in institutions, and awareness of financial incentives in shaping both adoption and future intentions.

Using a survey-based research design, data will be collected from adult Amherst residents to measure renewable energy adoption, behavioral perceptions, and demographic characteristics. Statistical analysis will be performed to identify which factors most strongly predict adoption decisions and how behavioral influences compare to financial considerations.

The findings of this research contribute to a better understanding of how psychological and social factors shape clean energy decisions at the community level. By pinpointing crucial drivers and barriers, this thesis can inform more effective local outreach strategies and policy design, helping accelerate renewable energy adoption and supporting broader climate goals.



Evaluating the Success of India's PM-KUSUM Scheme: A Multi-State Analysis of Drivers and Outcomes
Presenter: Venkata Siva Naga Nandini Sirikonda
Faculty Sponsor: Christine Crago
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 5, 3:15 PM - 4:00 PM: Campus Center Auditorium [A39]

Emerging at the forefront of the global energy transition, the Indian government is

implementing renewable energy policies to address the country’s energy crisis, climate

goals and economic well-being. PM KUSUM, an Indian scheme, is part of the

governmental push to increase the use of solar energy in agriculture. Under the policy,

farmers receive financial subsidies and institutional support to install solar-powered

irrigation pumps and decentralized solar panels. However, since its launch in 2019,

there has been limited literature examining the scheme's effectiveness and the factors

influencing its success. With over 5 billion USD allocated to enforcing the policy, it

becomes critical for policymakers to determine state-level characteristics that affect the

scheme’s impact and improve its outcomes.

This research aims to evaluate the effectiveness of PM-KUSUM through empirical

analysis. Two regression models were developed to assess the variation of the

scheme’s impact across Indian states. The first model employs a multiple linear

regression framework to study the relationship between state-wide deployment count of

solar technology under the scheme, and key characteristics such as per-capita income,

urbanization rate, education rate, and installed grid-interactive renewable power. The

second model is a panel data regression that accounts for within-state, over-time

effects. We expect to find that the chosen socio-economic, political, and demographic

predictors influence the deployment count at a statistically significant level.


Using AI to Understand Itself
Presenter: Peter James Andrews
Group Members: Aiden Kristopher Carrara
Faculty Sponsor: Anurag Sharma
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 5, 3:15 PM - 4:00 PM: Campus Center Auditorium [A75]

The purpose of our thesis is to examine the trajectory of the artificial intelligence industry by using AI to research itself. We wished to examine the future of AI in business. This is a difficult question to answer because AI is always changing and there are many conflicting opinions. We felt the best approach to understanding the AI industry was to research Nvidia because its chips are central to the training and development of every major AI model today. They are also an investor in various AI software. Therefore, the AIs will be analyzing the same topic that is directly related to all their futures yet far removed enough that they answer without blatant bias. 

We plan to use four relevant large language models: OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, and xAI’s Grok. We will ask them all the same research question: can Nvidia maintain its position atop the AI chip industry? From there, we will have a guided discussion that leads the AI into answering the question, while taking note of their problem solving and research tendencies.

We suspect that all of the selected Large Language Models will have a cautious, but positive outlook on Nvidia’s future, evidenced primarily by their selection of sources.

Artificial Intelligence is already making strides in changing research techniques. Especially by college students, who have been the quickest to embrace AI. In researching this, we want to see what biases these technologies create in research and gain a better understanding of the AI industry.



Swiping for Love: A Study of Dating at Umass Amherst
Presenter: Kathryn Elizabeth Iacomini
Group Members: Tyler Stephan
Faculty Sponsor: Anurag Sharma
School: UMass Amherst
Research Area: Business & Economics
Location: Poster Session 5, 3:15 PM - 4:00 PM: Campus Center Auditorium [A76]

In recent years, dating has become digital and less intimate, with dating apps like Hinge, Tinder, and Bumble gaining millions of users both in the United States and globally. The online dating market is expected to be between 15-30 billion dollars by 2032. These apps have become particularly common on college campuses as the wide variety of dating apps have provided students with an avenue that suits their relationship needs. While college students are swiping for love, we aim to determine if these apps truly are meeting the changing expectations and desires of UMass students. Our research will investigate how Match Group and other companies specifically are positioned to meet UMass Amherst students dating preferences. Our research will be conducted through campus surveys and interviews to understand the population data. We will also be looking at financial statements from the public companies to understand their financial health and success within the market space. We aim to understand from UMass students' perspectives what they are looking for when it comes to finding a partner and comparing those trends with how the large dating apps are positioned in the market. Upon our research last semester we have a firm understanding that Match Group and Bumble are positioned well by the standards of market share, but we aim to understand if their products are truly aligned with UMass students.