The rapid expansion of digital technologies has led to unprecedented levels of consumer data collection through social media engagement, search histories, and online interactions. As companies now rely on artificial intelligence to collect consumer data and analyze behavioral patterns, the line between curated marketing and emotional manipulation becomes increasingly blurred. While consumers voluntarily offer information subjecting themselves to curated marketing, the asymmetry of algorithmic marketing undermines a consumer’s true autonomy. Persuasive marketing has long been embedded in commerce, but with the introduction of AI, the capacity to anticipate emotional vulnerability and exploit cognitive bias has reached a level that was previously unattainable. Regulatory agencies are struggling to keep pace with rapidly evolving technologies, resulting in limited legal frameworks governing data usage and emotional marketing. Drawing from interdisciplinary research on behavioral business ethics and technology studies, as well as analysis of recent corporate scandals involving unethical data practices, this study examines the ethical implications of AI-driven consumer influence. As digital interaction continues to expand, the absence of comprehensive regulations risks eroding consumer trust and destabilizing market integrity. This research argues that updated ethical standards and proactive governance are necessary to prevent exploitation and preserve consumer autonomy in an increasingly algorithmic economy.
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Individuals of high socioeconomic power and wealth often face disproportionately lenient consequences for committing crimes in comparison to the baseline population, or the “average” person. Whether through legal strategies or monetary payments in lieu of jail time, the lack of accountability that powerful individuals face perpetuates disparities in the justice system between the treatment of the wealthy versus poor in the face of crime. By combining aggregate criminal justice data for DUI/DWI offenses in the United States with relevant case studies involving high-status individuals, this thesis examines how socioeconomic status influences the extent to which people are held accountable for misconduct.
These datasets will be drawn from publicly available material in the Bureau of Justice Statistics, Uniform Crime Reporting program, and National Archive of Criminal Justice Data. To control for cross-state comparability, this study will use data beginning from 2005, when all states standardized at 0.08 BAC. The aggregate baseline DUI/DWI penalties for the US population provides a basis for a comparative analysis across case studies, which will be pulled from eJournals, including the WSJ, Forbes, and Barron’s. Analysis of this data will reveal the degree of correlation between socioeconomic status and the extent to which proper prosecution is faced. The results contribute to the broader discussion of how socioeconomic status serves as a means for wealthy, high status individuals to navigate around legal penalties, disrupting the foundation of equality and public trust in their own government institutions.
Corporate philanthropy has become a prominent feature of modern business practices, with major corporations investing billions of dollars annually in charitable initiatives and social programs. Concurrently, heightened public skepticism has raised concerns that corporate charity efforts may mask contradictions between stated social commitments and business behavior. This thesis examines whether practices of corporate philanthropy align with declared social values or act as performative contradictions to hide diverging corporate action. Elite firms frequently promote commitments to sustainability, equity, and community development through charitable giving and public marketing, while simultaneously engaging in lobbying, political contributions, and regulatory advocacy designed to advance business interests. These discrepancies raise an important question: does corporate philanthropy reflect consistency or divergence between declared social values and corporate strategic behavior?
This study conducts a comparative case analysis of five major United States corporations: Berkshire Hathaway, Amazon, Microsoft, ExxonMobil, and JPMorgan Chase. The foundation of this thesis draws on publicly available materials, including corporate mission statements, sustainability and philanthropy reports, financial disclosures, lobbying records, political contribution data, and regulatory filings. These sources are used to evaluate how firms articulate their social commitments and how they behave in relevant political and market arenas. Through systematic document analysis and process tracing, their philanthropy initiatives are assessed alongside relevant corporate actions to determine whether patterns of consistency or contradiction emerge. The central hypothesis is that corporate philanthropy is often utilized strategically, particularly in industries facing regulatory scrutiny or public criticism, helping firms maintain legitimacy while pursuing business strategies that counteract their charity values.
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Elite actors play a central role in shaping political and regulatory outcomes in the United States. Prior research demonstrates that financial institutions maintain close ties to government agencies, particularly through career movement between regulatory bodies and private firms. Former regulators are often recruited into finance, creating durable institutional linkages between the financial sector and the state. While this literature documents the existence of these ties, it does not systematically compare levels of state connectedness across different elite sectors.
This study examines whether financial elites are more institutionally connected to the state than non-financial elites in the United States. To address this question, a dataset of elite individuals is constructed using publicly available rankings and leadership listings. Individuals are classified into three groups: financial elites, hybrid elites with cross-sector careers, and non-financial elites. For each individual, a state connection score is developed based solely on documented institutional ties to government bodies, including direct public sector employment and formal advisory appointments. These roles are weighted and adjusted for duration to generate a standardized measure of institutional connectedness.
I hypothesize that financial elites will exhibit higher average state connection scores than non-financial elites. By identifying systematic differences across sectors, this study offers clearer empirical insight into how elite influence is structured within the public sector. It contributes to broader debates about elite power and the relationship between economic influence and the state in contemporary American politics.
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This thesis examines which U.S. economic sectors have generated the most billionaire wealth since the onset of the dot-com bubble in 1997. Using data from the Forbes billionaire lists linked to North American Industry Classification System (NAICS) codes, the study classifies individual fortunes into major economic sectors such as finance, technology, healthcare, etc. To account for inflation, the study will include individuals from the Forbes 400 lists whose net worths are valued in billions in today’s dollars. By aggregating billionaire wealth by sector and year, this analysis traces changes in the sectoral composition of extreme wealth over time and visualizes these trends. By documenting how billionaire wealth creation has evolved across industries over the past several decades, this research contributes to the broader literature on wealth concentration, sectoral dynamics, and long-run economic change.
This thesis investigates whether elite corporate networks shape access to land and state-supported resources in the U.S. data center industry. Data centers rely heavily on zoning approvals, infrastructure, and public incentives, yet little research has examined whether firms embedded in elite networks gain advantages in securing these resources. Drawing on theories of embeddedness, corporate interlocks, and political economy, this study constructs a novel firm-level dataset combining data center ownership, public subsidy records, and corporate board networks. Using network analysis and regression models, it tests whether more network-embedded firms own more data centers and are more likely to receive public incentives, controlling for firm size and industry characteristics. This research extends classic theories of corporate power to the physical infrastructure of the digital economy.
Sustainable fashion has arisen to combat the problems of pollution and climate change, which are results of the consumption of fast fashion. Transformable clothing, a niche segment of sustainable fashion, consolidates multiple functions and aesthetics within a single garment of clothing. It offers a potential pathway to reduce overconsumption, yet fast fashion continues to dominate the market despite positive consumer views. This study investigates the barriers and drivers to adopting transformable clothing and why positive attitudes about sustainability do not translate directly into purchasing behavior, examining lifestyle choices for a correlation. The hypotheses of this study are guided by the Theory of Planned Behavior, examining how aesthetics, usability, and perceived ease of use influence purchase intention and willingness to pay. The research follows a mixed-method design, using a structured survey with visual stimuli of contrasting transformable garment prototypes and randomized framings to describe the business behind the garments’ creation. This approach tests whether the prototypes and framings produce different levels of interest and perceived value. Interviews further contextualize decision drivers across lifestyle segments, including travel frequency, nightlife participation, and storage constraints. In hopes of guiding designers and brands on messaging for transformable items, this study will identify high-potential consumer segments through positioning transformability as having functional and sustainable value.
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As Artificial Intelligence transitions form a futuristic concept to a daily clinical reality, it is fundamentally reshaping diagnostics, treatment planning, and practice management, yet a critical gap persists in accessible, student-oriented resources that demystify its utility and ethical implications. This study addresses this lack of accessibility by developing an evidence-based educational framework designed to communicate complex applications through a systemic methodology that synthesizes peer-reviewed literature and FDA-cleared technologies into clinical "take-home" points. By applying graphic design principles to manage cognitive load and aligning content with ethical standards regarding data privacy and clinician autonomy, the resulting resource highlights transformative tools like automated radiographic interpretation and early caries detection whcih correlate with increased diagnostic accuracy and improved business performance. Ultimately, by addressing "black box" concerns and algorithmic bias, this work positions AI as a collaborative "second opinion" rather than a replacement for human judgment, providing a scalable model for future integration across dental specialties and proactively bolstering patient trust through informed engagement.
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Employee retention is a persistent challenge in the restaurant industry, where demanding schedules, high stress, and limited work–life balance contribute to frequent turnover. This study explores how family-work conflict and leadership style influence employees’ decisions to remain in or leave their workplace. Specifically, the project examines the roles of transformational and transactional leadership among full-service restaurant employees in Massachusetts. Using a quantitative, cross-sectional survey design, data will be collected from current and recently employed restaurant workers through an online questionnaire with validated measurement scales. The survey measures experiences of family–work conflict, perceptions of supervisor leadership behaviors, and intentions to stay with or leave their employer. Descriptive statistics, correlation analysis, and multiple regression will be used to analyze relationships among these variables. It is hypothesized that higher levels of family–work conflict will be associated with lower retention intentions, whereas supportive and, transformational leadership will be linked to greater employee commitment. Transactional leadership is expected to have a weaker or less consistent relationship with retention outcomes. The broader significance of this research lies in its potential to help restaurant managers better understand how leadership practices and personal stressors interact to shape employee retention. By identifying strategies that support work–life balance and positive leadership behaviors, this study aims to inform practical approaches for reducing turnover, improving employee well-being, and strengthening organizational stability in a high-turnover service industry.
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The Supreme Court’s 2022 decision in Dobbs v. Jackson Women’s Health Organization eliminated federal constitutional protection for abortion and led to substantial variation in abortion policy across U.S. states. This project examines how newly enacted state abortion restrictions have affected women’s short-run labor force participation across different policy environments. Treating Dobbs as a policy shock, the study leverages differences between restrictive and protective states to assess early changes in employment and labor-force attachment.
Drawing on economic theory and prior research linking reproductive autonomy to women’s human capital investment and labor supply, this paper evaluates whether reduced access to abortion alters women’s attachment to the workforce. The analysis focuses on short-run outcomes, including labor force participation and employment status, and considers how changes in reproductive policy may influence household economic stability and income trajectories over time.
Existing literature suggests that access to abortion has historically contributed to higher educational attainment, increased labor-force participation, and improved economic outcomes for women. By examining early post-Dobbs trends across states, this study investigates whether new restrictions are associated with measurable shifts in labor market behavior. In doing so, it contributes to broader debates about the economic consequences of legal institutions and the relationship between public policy and labor market outcomes.
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According to the World Economic Forum, the gender gap is projected to take 123 years to close based on current progressions, bringing up to the year 2158 (World Economic Forum, 2025). Amid shifting political attitudes toward DEI initiatives, this topic becomes even more prevalent. This gender dynamic is even reflected in recent political events, where public perceptions of leadership competence appear to be influenced more by gender dynamics and biases rather than objective qualifications and ethical considerations. These outcomes demonstrate how deeply rooted gender dynamics and biases are to our society and our conceptions of leadership with traditional notions of masculinity. This study will draw heavily on role congruity theory, which argues that the perceived mismatch between stereotypical female gender roles and leadership expectations results in two forms of prejudice: (1) women are viewed as less suitable than men for leadership positions, and (2) women who display leadership-consistent behaviors are evaluated more negatively than men exhibiting the same behaviors. Building on this framework, the study will examine how these experiences and manifestations of role congruity theory provide nuance to women’s leadership approaches, strategies, and perspectives within male-dominated fields. My research will include interviewing female professionals at different stages of career development and asking in depth questions that illustrate the story of these professionals' career progressions, their experiences and challenges, and how it has shaped their motivations, development, strategies, approaches, and overall outlook on leadership in a male-dominated field.
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In the contemporary U.S. food market, the distinction between indulgence and wellness has increasingly collapsed. “Better-for-you” dessert brands reframe traditionally indulgent products as acts of self-care, discipline, and moral responsibility, particularly amid prolonged inflation and consumer fatigue. This thesis examines how such brands moralize consumption by embedding ethical and emotional cues into marketing language, visual design, and affordability narratives. Drawing on theories of moral branding, manipulative persuasion, framing effects, and coping consumption, the study argues that indulgence is no longer positioned as excess, but as a controlled and virtuous response to economic stress.
Using a mixed-methods design, the research combines content analysis of packaging and advertising from five prominent brands (Halo Top, OLIPOP, Quaker, Carnation, and Quest Nutrition), a survey of college students assessing perceived healthfulness and emotional justification, and contextual economic analysis using inflation indicators and consumer interest trends. Expected finding suggest that moralized language and health framing significantly reduce guilt, increase trust, and legitimize ultra-processed foods as emotionally responsible choices. While often factually compliant with regulation, these strategies raise ethical concerns by exploiting vulnerability and blurring cognitive autonomy. This research contributes to marketing ethics by shifting attention from factual deception to emotional manipulation, highlighting how virtue itself becomes commodified during periods of economic uncertainty.In my honor thesis, I will be studying unethical business practices directed toward emerging creators and how these practices shape their financial stability, mental health, and long-term brand value. As digital platforms grow and entertainment markets become more crowded, smaller public figures consisting of social media influencers, streamers, and niche creators often face significant power imbalances when working with agencies. With limited bargaining power and a strong need for exposure, they become easy targets for obfuscating contracts, manipulative publicity, and pressuring management tactics.
Since small creators now operate as personal brands, the ethics of how they are managed has become both a business and personal issue. This study compares harmful practices across entertainment sectors and examines how audiences respond when unethical management becomes publicly known rather than ethical management. Ethical management is defined as “choosing to do what’s right, not what’s easy, and consistently upholding those values, especially when faced with difficult situations where there is not always a clear ‘right’ path forward.” (Akuman). On the contrary, unethical management is the complete opposite of that, prioritizing short-term gains, control, or publicity at the expense of choosing what is right. I wanted to take this dive in order to inform future emerging creators who will create their own brand and have their own audience to uphold, the dangers these unethical practices and abuses have on themselves in order to protect both the creator and their community.
Youth cheerleading centers that serve athletes ages 5 to 18 require a large financial investment and often face a high risk of failure. Many people assume that bigger sports facilities are more successful because they can serve more athletes and generate more revenue. However, large facilities also come with higher startup costs and greater financial risk. This research examines how the size of a youth cheer facility affects its economic sustainability. Understanding these financial challenges is important for entrepreneurs who must decide how much to invest when starting a new facility.
This study compares small startup gyms, medium sized independent facilities, and large regional sports centers by analyzing their startup costs, operating expenses, time needed to become profitable, and long term business survival. The research uses industry reports, financial data, and case studies of existing youth sports facilities to evaluate how different investment levels impact business success.
The study hypothesizes that although larger facilities may earn more overall revenue, smaller and medium sized cheer centers are more likely to reach profitability faster and remain financially stable over time due to lower startup costs and reduced financial risk. The findings of this research can help future business owners, investors, and community planners better understand which types of youth sports facilities are the most economically sustainable.
Small businesses increasingly depend on digital technologies to improve efficiency, manage growth, and remain competitive in their markets. While existing research has examined information technology adoption in organizational settings, there is a need to better understand how small business owners perceive the role of business technologies in supporting operational efficiency and growth capacity. This study explores how the adoption of business technologies influences operational efficiency and perceived growth capacity in small businesses.
This research will use a survey-based methodology to collect primary data from small business owners and managers. The survey will gather information on the types of business technologies adopted, including marketing, communication, and operational tools, as well as respondents’ perceptions of technology usefulness, ease of use, operational efficiency, and scalability. Empirical data will be collected through an online questionnaire distributed to small business owners within the researcher’s professional network and broader small business communities.
Quantitative data will be analyzed using statistical methods to examine relationships between technological adoption and perceived business outcomes. As a work in progress, this study aims to contribute to the information systems literature by providing insight into how small businesses leverage technology to improve efficiency and support growth. The findings are also expected to offer practical implications for small business owners making technological adoption decisions in real-world operating environments.
We study the economic effects of artificial intelligence deployment in emerging financial markets, focusing on AI-driven mobile credit scoring in underdeveloped economies. In regions with limited formal banking infrastructure, algorithmic lending platforms use alternative data, such as mobile transaction histories and repayment behavior, to expand access to credit for individuals without traditional financial records. This innovation has the potential to alter market participation, improve risk assessment, and reshape capital allocation in developing economies. Using data from sources like the World Bank Global Findex, IMF Financial Access Survey, and mobile lending adoption records across multiple countries, we estimate how AI-based credit expansion affects financial participation, small business formation, household liquidity, and overall credit market integration across demographic groups and income levels. We implement a difference-in-differences framework comparing regions before and after AI adoption while controlling for macroeconomic conditions, demographic characteristics, and institutional factors. To model borrower choice between traditional banks and mobile lenders, we estimate a BLP demand model that allows for heterogeneous consumer preferences and substitution patterns across financial products. The structural model is then used to simulate changes in market structure, credit allocation, and consumer surplus under alternative adoption and regulatory scenarios, accounting for variation in regulatory quality and digital infrastructure.
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Most people who live in the United States probably have noticed that their local pharmacy has been replaced by a CVS or other big chain store. The once friendly community store has been replaced by a larger corporation that will often change prices without any notice. Across the United States, the monopolization of pharmacies has quietly reshaped how people access their medications and healthcare services. While most customers will see an average run of the mill retail chain pharmacy, few realize how a handful of corporations have come to dominate nearly every aspect of the prescription drug market.
In areas like the Berkshires independent pharmacies often provide critical services such as medication counseling, flexible payment options, and delivery to elderly or rural patients who might otherwise struggle to access prescriptions. Independent pharmacies provide customized care to patients with personal attention to detail which big companies don't specialize on. When these smaller pharmacies disappear, communities lose trusted healthcare partners who understand local needs, and patients become dependent on the massive corporations that can raise prices. The elimination of independent pharmacies is a serious threat to the future of healthcare and local economies in the United States. It not only harms consumers but also weakens small business ownership, reduces employment opportunities, and damages the personal connections that are crucial to effective healthcare. Using real world observations and personal experience, the presentation will highlight the economic and social consequences of pharmacy closures and explain why independent pharmacies are essential to maintaining quality healthcare.RELATED ABSTRACTS
Achieving national climate goals depends not only on large-scale energy reforms, but also on widespread household adoption of renewable technologies such as solar panels and electric vehicles. Despite financial incentives often used to encourage adoption, participation remains uneven. Existing research shows that financial and economic factors matter, yet they do not fully explain why some households adopt renewable technologies while others do not. In environmentally progressive communities such as Amherst, Massachusetts, psychological and social influences may play an especially important role, but these local behavioral dynamics are not well understood.
This study aims to examine how behavioral factors shape renewable energy adoption decisions among households in Amherst. Specifically, it will investigate the role of perceived social norms, environmental attitudes, confidence in managing the adoption process, trust in institutions, and awareness of financial incentives in shaping both adoption and future intentions.
Using a survey-based research design, data will be collected from adult Amherst residents to measure renewable energy adoption, behavioral perceptions, and demographic characteristics. Statistical analysis will be performed to identify which factors most strongly predict adoption decisions and how behavioral influences compare to financial considerations.
The findings of this research contribute to a better understanding of how psychological and social factors shape clean energy decisions at the community level. By pinpointing crucial drivers and barriers, this thesis can inform more effective local outreach strategies and policy design, helping accelerate renewable energy adoption and supporting broader climate goals.
Emerging at the forefront of the global energy transition, the Indian government is
implementing renewable energy policies to address the country’s energy crisis, climate
goals and economic well-being. PM KUSUM, an Indian scheme, is part of the
governmental push to increase the use of solar energy in agriculture. Under the policy,
farmers receive financial subsidies and institutional support to install solar-powered
irrigation pumps and decentralized solar panels. However, since its launch in 2019,
there has been limited literature examining the scheme's effectiveness and the factors
influencing its success. With over 5 billion USD allocated to enforcing the policy, it
becomes critical for policymakers to determine state-level characteristics that affect the
scheme’s impact and improve its outcomes.
This research aims to evaluate the effectiveness of PM-KUSUM through empirical
analysis. Two regression models were developed to assess the variation of the
scheme’s impact across Indian states. The first model employs a multiple linear
regression framework to study the relationship between state-wide deployment count of
solar technology under the scheme, and key characteristics such as per-capita income,
urbanization rate, education rate, and installed grid-interactive renewable power. The
second model is a panel data regression that accounts for within-state, over-time
effects. We expect to find that the chosen socio-economic, political, and demographic
predictors influence the deployment count at a statistically significant level.
The purpose of our thesis is to examine the trajectory of the artificial intelligence industry by using AI to research itself. We wished to examine the future of AI in business. This is a difficult question to answer because AI is always changing and there are many conflicting opinions. We felt the best approach to understanding the AI industry was to research Nvidia because its chips are central to the training and development of every major AI model today. They are also an investor in various AI software. Therefore, the AIs will be analyzing the same topic that is directly related to all their futures yet far removed enough that they answer without blatant bias.
We plan to use four relevant large language models: OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, and xAI’s Grok. We will ask them all the same research question: can Nvidia maintain its position atop the AI chip industry? From there, we will have a guided discussion that leads the AI into answering the question, while taking note of their problem solving and research tendencies.
We suspect that all of the selected Large Language Models will have a cautious, but positive outlook on Nvidia’s future, evidenced primarily by their selection of sources.
Artificial Intelligence is already making strides in changing research techniques. Especially by college students, who have been the quickest to embrace AI. In researching this, we want to see what biases these technologies create in research and gain a better understanding of the AI industry.