Empowering Patients to Find Living Kidney Donors Through Digital Outreach
Presenter: Nellie Teresa Zygiel Faculty Sponsor: Ellen Correa School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Campus Center Auditorium [A44]
Over 101,000 people in the United States are currently waiting for a lifesaving kidney transplant (National Kidney Foundation, n.d.). The average time to receive a kidney from a deceased donor is between three to five years, but in some cases it can be longer depending on the region you are listed in, blood type and antibody levels (National Kidney Foundation, n.d.).
Patients have the opportunity to search for living donors, but this can be a difficult process. It requires patients to publicly share their personal stories and ask individuals to consider donating a kidney. This can be uncomfortable, especially when opening up to the public. Additionally, many patients lack an understanding of social media platforms, which are powerful tools for reaching a wider audience.
My civic engagement project aims to empower patients to share their stories by providing guides to walk them through the process of creating social media accounts. These guides will also help patients share their stories in a way that inspires a call to action. I have partnered with Beth Israel Deaconess Medical Center’s Transplant Institute in order to conduct this work.
This is a topic I am passionate about because it is something I have personally experienced and benefited from. The support from others in a time of need shows compassion and provides a sense of hope.
Through this work, I aim to empower patients to advocate for themselves, find living donors and receive the gift of life.
Public Opinions and Views of the Supreme Court Throughout American History: How These Views Shaped the Role of the Court
Presenter: Wyatt Falk Faculty Sponsor: Martha Yoder School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Concourse [B7]
Of the three branches of the American government, the judicial branch is the one whose role has changed most over its lifespan. What is or is not considered to be within the court's power has been redefined multiple times. I theorize that a significant component of what the judicial branch can do is determined by how the public perceives it. The main hypothesis of this research is that in the eyes of the public, the Supreme Court has usurped the role of the legislature, and as such has been given the power as if it were. Polling and other forms of public opinion will be the main form of research, but a scholarly background of the court throughout history will also be present. While there is plenty of legal research into the actions taken by the Supreme Court, this research seeks to take a more social approach to its role in the greater American society. As a result of this goal, more efforts will be put towards what people believe to be its powers over what powers it legally possesses. This research will hopefully allow for a wider picture of the recent changes in American political society. Both the executive and the judicial branches have been under public scrutiny, and by referencing historical views, we can better understand the situation we are in now.
Exploring Outreach Practices and Perceived Stigma in Food Resource Organizations
Presenter: Yasmin Abba Souza Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C2]
While food assistance programs serve as a primary response to food insecurity in the United States, stigma surrounding their use continues to discourage participation and limit positive community experiences. Previous research has documented barriers from the user perspective, however, less attention has been given to how organizational practices and volunteer outreach may contribute to or mitigate these perceptions (Peterson, 2022; Taylor, 2024). This thesis examines how food programs can more effectively engage their communities by identifying and addressing the social barriers that discourage student participation. Using qualitative, semi-structured interviews with managers and volunteers from both on-campus and community-based food initiatives, this study explores how the social atmosphere of food assistance spaces is created and maintained. Specifically, the research investigates how communication styles and practices influence how students feel when accessing resources. By analyzing the disconnect between resource availability and community engagement, this project seeks to identify strategies that promote dignity, trust, and accessibility. The final stage of the research translates these findings into a framework for destigmatized outreach and marketing materials to be used by food initiatives. Ultimately, this study aims to provide campus food programs with insights to improve public messaging and internal practices to foster a more inclusive environment that prioritizes user experience.
College Students' Perceptions of Food in Relation to Digital Technologies
Presenter: Clara Endyke Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C4]
Digital technologies such as AI-based food-tracking apps and social media platforms play a large role in how college students perceive food today. Food-tracking tools like MyFitnessPal, Lifesum, and Cronometer, along with platforms such as Instagram, TikTok, and YouTube, strongly influence how students evaluate, present, and think about their eating habits and relationships with food. Existing research shows that these technologies are linked to higher levels of body image concerns and more restrictive eating patterns (Simpson & Mazzeo, 2017; Tiggemann & Zaccardo, 2018). However, far less research focuses on how these tools may be changing what college students believe food means on a deeper emotional and cultural level.
The purpose of this project is to better understand how college students perceive food within a growing digital environment where tracking apps and online food and fitness trends are increasingly common. Specifically, this study explores whether these technologies contribute to a disconnect between food as a source of culture, comfort, and connection and food as something primarily measured and controlled. Using a mixed-method survey design, this research collects both qualitative and quantitative data from college students aged 18 to 25. The survey asks about app usage, exposure to food-related content on social media, and personal reflections on what food means culturally and emotionally.
This project is guided by the expectation that frequent engagement with digital food technologies may shape students’ views of food as more data-driven and less personally meaningful.
Short-Form Video and Its Impact on Culinary Representation and Cultural Context
Presenter: Ryan Young Woo Kim Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C5]
In the age of digital media, food has become less a substance and social act and more a highly mediated visual spectacle. This paper contends that short-form media platforms not only mirror existing food culture but also shape it. By emphasizing speed, visual complexity, and engagement rates, these platforms recode food value in terms of what is most entertaining to watch rather than what is culturally significant, historically rooted, or labor-intensive.
To investigate this phenomenon, this research undertakes a digital ethnography and visual analysis of 50–75 viral short-form videos. Employing the sociology of absences approach, it examines what these videos emphasize, such as fast-paced cuts and striking visuals, and what they omit, including cultural significance and historical roots. Case studies of Birria tacos, Fufu, and Agua Fresca (renamed “Spa Water” online) are compared to their traditional counterparts to identify patterns of distortion and simplification.
This paper argues that the technical system of short-form video accelerates the aestheticization and commercialization of ethnic cuisine. The 15-second loop does more than circulate cuisine; it reorganizes it, transforming cultural heritage into an algorithmic spectacle that reshapes the values of modern food culture.
The Effect of Food Intake on Emotion Regulation
Presenter: Siddhi Sharma Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C6]
Food is a powerful tool with capabilities that transcend its basic function of providing energy. Previous research has defined the role of food and its connection with mind, body, and mood with regards to emotional imbalance and the intake of food. This study aims to further add to the understanding of this relationship between food and mood by testing the effects of comfort foods as an emotion regulation strategy. This relationship will be examined through the analysis of the intake of certain nutrients that tend to release specific neurotransmitters associated with a more positive mood. Participants were asked to keep a food diary for 7 days during which they recorded their first meal of the day and any meal after that was taken during the experience of a negative emotion. They were also asked to fill out a mood questionnaire (PANAS) before and after each recorded meal. A qualitative analysis was performed using the data from the food diary, mood questionnaire, and a systematic review of previous research that connected neurotransmitter release with the intake of certain nutrients. It was hypothesized that the release of certain neurotransmitters through the intake of comfort foods would be associated with a more positive mood. This will help establish whether food can be used as an emotional regulation strategy.
Artificial Intelligence Integration and Food Waste Management in University Dining Services
Presenter: Anne-Colombe Sinkpon Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C8]
This study examines how artificial intelligence-based waste-tracking systems are changing everyday work and communication in university dining. At the University of Massachusetts Amherst, UMass Dining has partnered with Metafood, an artificial intelligence (AI) platform that photographs food before and after service, recognizes menu items, and generates real-time data on what students eat and what gets thrown away. While this technology promises to reduce waste and save money, it also changes how decisions are made in the kitchen by moving away from intuition and informal conversation toward dashboards and metrics. Existing research on AI and food waste shows that digital tools can make waste more visible and measurable, which in turn helps managers plan production more efficiently, cut costs, and lower environmental impacts. At the same time, studies also point out that these systems can create pressures for employees, who may feel monitored or blamed if numbers look bad, and stress that AI is only beneficial when workers are engaged, trained, and willing to use the data to change their practices. Building on this work, this study uses UMass Dining as a case study to explore how AI integration affects communication and sustainability practices in a college dining context. Through semi-structured interviews with managers and frontline staff, along with an analysis of the Metafood interface, the study finds that the technology supports more accurate planning and reduces waste. Moreover, it is generally well-received among employees, who report that Metafood helps improve communication about meal choices and portioning in the kitchen.
Making Sense of Food Media: College Students’ Lived Experiences of Eating Norms and Food Relationships
Presenter: Alexa Nicole McKim Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C10]
Food media has become a prominent form of content on many social media platforms, with videos ranging from lifestyle and cooking content to diet and health recommendations. Many young individuals use this media as a major source of information and influence for their lifestyles and behavioral habits. Existing research has explored the relationship between interacting with food media and consequential eating behaviors and body image concerns, specifically among young women (Drivas et al., 2024; Filippone et al., 2022; Kinkel-Ram et al., 2022). However, there is less of a focus on how young women interpret and make meaning of the messages in the content itself and apply it to their lives. The purpose of this study is to explore how young women experience and interpret food media they engage with, with a primary focus on how these interactions can shape emotional responses, perceptions of morality, and evaluations of one’s self-worth. Qualitative data was collected through the process of interviewing ten young college women attending the University of Massachusetts Amherst. Based on the reviewed literature, the expected findings include identifying themes of conflicting messaging, the internalization of food as “good” or “bad”, and the comparison of one’s eating habits with those displayed on social media, leading to lowered self-worth.
Rachel's Table: How Community Food Advocacy Organizations Help Fight Food Insecurity
Presenter: Sydney Riley Warren Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C11]
Food insecurity is a prominent issue, affecting one in seven people in the United States (Feeding America). Due to factors such as the pandemic, newly vulnerable populations were created leading to a higher demand for access to food and government assistance (Ritchie, Campbell, Cutter, Gall 2025). Western Massachusetts, specifically, has one of the highest rates of food insecurity in the United States. In counties like Franklin, Hampshire and Hampden, one in two households are food insecure (Mass General Brigham 2025). Community food advocacy organizations are able to help combat these issues to an extent, but often fall short due to an increasing demand of supply. Rachel’s Table of Western Massachusetts is a food advocacy organization that is able to fill in the gaps that many others may miss. Through their four pillars: rescue, purchase, glean and grow, they are able to supply food pantries with fresh produce all over western Massachusetts. This documentary project focuses on what makes Rachel’s Table unique and ultimately how they fill gaps in food advocacy. Through the use of visual storytelling and interviews with staff and volunteers, this project highlights the important role community organizations play when dealing with immanent issues such as food insecurity.
Strengthening Food Recovery Through Data Analytics: A Case Study of Rachel's Table
Presenter: Alexis Macy Trendel Faculty Sponsor: Leda Cooks School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 1, 10:30 AM - 11:15 AM: Room 163 [C12]
Food insecurity and food waste exist simultaneously in
Western Massachusetts, leading to a gap between surplus food and community
need. It is this gap that inspired Rachel’s Table, a food recovery nonprofit,
to begin their food rescue operations and gleaning programs to redistribute
food to residents of Western Massachusetts. Since 1992, Rachel’s Table has made
major impacts, providing over 1.2 million pounds of food to about 120,000
people across Western Massachusetts. However, they lack a strong internal data
system to fully support their operations, a challenge shared by many nonprofit
food rescue organizations.
This research uses Rachel’s Table as a case study by
improving their internal data operations. Several challenges have been
identified in their current data system, including time spent on manual data
downloading and cleaning, limited data searchability, no centralized database,
and limited data visualization. Using a case- and community-based approach to
examine the relationship between food recovery operations and data systems, this
study will integrate qualitative insights from Rachel’s Table staff and quantitative
insights from a technical standpoint to improve internal efficiency. For Rachel’s
Table, these improvements will focus on data upload automation, centralized
databases, and improved analytics and visualizations. On a larger scale, the
findings of this research will provide a model for how other food rescue nonprofits
can benefit from stronger data systems to improve their efficiency in
collecting and redistributing food to people and communities experiencing food
insecurity.
Life Onboard: Mental Health in the Cruise Industry
Presenter: Jennifer dos Santos Rong Faculty Sponsor: Carolyn Crotty Guttilla School: Massachusetts Bay Community College Research Area: Communication and Media Studies Location: Poster Session 2, 11:30 AM - 12:15 PM: Campus Center Auditorium [A78]
The cruise industry is one of the fastest-growing sectors of tourism, and the United States represents one of the largest cruise markets in the world. Since 2008, the number of cruise passengers has increased almost every year. According to (AAA 2025), about 19 million Americans are projected to take cruises in 2025. The industry continues to show steady and responsible growth, with approximately 37.7 million cruise passengers projected worldwide in 2025. Additionally, the cruise sector generates more than $168 billion in global economic impact and supports about 1.6 million jobs ( Cruise Lines International Association, 2025).
This poster highlights key risk factors affecting the mental and physical health of cruise ship workers and emphasizes the need for better support systems as the cruise industry continues to expand.
Anxiety 12.4%, depression 14.1% PTSD symptoms. Longer time onboard was associated with higher odds of depressive and intrusion symptoms. (Baygi et al. 2022)
Crew members work long hours with little time to rest, and their jobs require a lot of physical effort, which can cause body pain and fatigue. (Brooks & Greenberg, 2022) At the same time, irregular shifts, poor sleep, long periods at sea, constant noise, and being away from their families increase stress and can seriously affect their mental health.
A lack of social and organizational support, poor teamwork, scheduling uncertainty, and negative perceptions of management can further worsen their well-being.
Eliza Samudio: Media Framing and the Reinforcement of Gender Bias
Presenter: Isabelle Lopes de Lima Faculty Sponsor: Clarissa Codrington School: Massachusetts Bay Community College Research Area: Communication and Media Studies Location: Poster Session 2, 11:30 AM - 12:15 PM: Campus Center Auditorium [A87]
High-profile criminal cases often receive extensive media coverage, and sensationalist reporting may contribute to shaping public perceptions of female victims in Brazil and abroad. This poster will examine the coverage of the 2010 Eliza Samudio case and analyze how media framing and gendered narratives influence public perceptions of the victim and perpetrator, particularly by reinforcing societal biases and traditional stereotypes about women. The study analyzes news articles, headlines, and media reports from major Brazilian and international outlets, focusing on patterns of sensationalism, narrative framing, emphasis on personal and sexual history, and omission of humanizing details. Coverage of Eliza Samudio will be compared to that of Bruno Fernandes de Souza, whose professional and social identity continues to be emphasized, despite variations across media outlets, illustrating contrasts in representation based on sex and social status. The study anticipates finding that media emphasis on Eliza’s personal life, combined with limited attention to her individuality and humanity, may reinforce biased perceptions, while Bruno’s professional identity remains prominent. By exploring these patterns, this research will reveal the ways in which misogynistic narratives and gendered stereotypes are perpetuated, stressing the necessity of responsible journalistic practices in high-profile criminal cases and contribute to broader discussions about media ethics, gender representation, and journalistic responsibility.
The Open Canvas
Presenter: Andrew C. Ruggiero Faculty Sponsor: Rachelle A. Dermer School: Fitchburg State University Research Area: Communication and Media Studies Location: Poster Session 2, 11:30 AM - 12:15 PM: Room 165 [D4]
For my project, I have started the process of writing a feature length screenplay. The project is titled, ‘The Open Canvas’, and is a modern take on the classic Western genre, which will mix modern dramatic writing with older, Western themes. The story will follow Samuel Crocktor, an art collector who travels to the West for a new addition to his collection. When the painting he purchased was stolen, he partners with a lone gunslinger to chase the painting’s bandit. Throughout his journey, Samuel transforms from a posh, self-centered critic into a more understanding person of the world around him.
The message of the film would revolve around seeing things in their entire state. Whether you can relate that to a personal situation, or a grander situation that happens across a large number of people, the story of The Open Canvas focuses on the idea of self-growth and learning to understand the situations of the people around you. In other words, the story is centered around the idea of stepping outside of what you know in order to help others.
In my time, I have begun to study writing techniques and the process of structuring screenplays. To understand these, I have started studying books such as 'Save the Cat' by Blake Snyder, and 'The Art of Dramatic Writing' by Lajos Egri. I set aside time each week, where I work to complete a set number of pages that I can receive feedback on.
Dimensional Senate
Presenter: Kevin S. McDermott Faculty Sponsor: Rachelle A. Dermer School: Fitchburg State University Research Area: Communication and Media Studies Location: Poster Session 2, 11:30 AM - 12:15 PM: Room 165 [D6]
My honors thesis is presenting the progress and accomplishments I have made on writing a 5 season television series and the experience ive gained from the process. My thesis mainly encapsulates the writing of the final season of the series (10 episodes, 60 pages per episode). I have been writing the series since the begginging of my college career, setting out to finish the entire five season story throughout my four years. I am working with my advisor, professor rachelle dermer, consulting her to perfect the character writing, content and plot of the season. I have learned a tremendous amount about myself as w writer through this process. This series is a political drama chronicling a series wide story of dimensional politicians dealing with government corruption. I thought of this series as a way to express not only my creative interests but my views on society. The characters are inhuman, but I use their stories to tell grounded, human tales.
Balancing Conformity And Individualism In Game Art Portfolios
Presenter: Elizabeth Korj Faculty Sponsor: Britton Robert Snyder School: Fitchburg State University Research Area: Communication and Media Studies Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 163 [C29]
In the Game Design industry, game artists in particular have a specific way in which they get hired for the professional roles that they desire, and usually that involves submitting a portfolio to be approved by the game company. In my research, I delve into the idea that artists must balance between conforming to a company’s specifications and standards to tailor their portfolio, while also balancing the artist’s individuality and right to express themselves as a person through their work.
So far throughout my research, it was very telling to study and see across multiple job application sites the differences between several different artist-related job applications, such as the noticeable fact that across all sites (especially in the past 5-10 years), concept artist jobs specifically have declined drastically. It is vital to study these trends alongside other trends that will enable me to gather enough information to inform others on how to create exemplary portfolios.
I am currently preparing to send out concise but intriguing emails to request interviews with several game artists and game art directors from popular games in the media, including but not limited to Little Misfortune, Hades, Baldur’s Gate, and more. This information will allow me to gain insight into their experiences of being an artist in the real world, as well as how they have learned to balance the company’s expectations of their portfolio, and especially to attempt to determine the necessary balance between conformity and identity.
The Women’s Health Media Gap: Uncovering Decades of Bias, Miscommunication, Distrust & Abuse
Presenter: Olivia J. Braun Faculty Sponsor: Director Honors Program School: Bridgewater State University Research Area: Communication and Media Studies Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 163 [C30]
Despite comprising half the population, women remain significantly underrepresented in medical research and underserved in healthcare communication. Until as recently as 1993, women were largely excluded from clinical trials, contributing to lasting gaps in knowledge surrounding conditions such as endometriosis, PMDD, and polycystic ovary syndrome (PCOS). These gaps have real consequences: delayed diagnoses, dismissed symptoms, and inadequate treatment. This paper argues that women’s health is not only underfunded and understudied but also miscommunicated, creating a cycle of stigma, mistrust, and poor patient outcomes.
The analysis explores the “visibility problem” in women’s health, including disparities in media coverage and the tendency to prioritize certain conditions while others remain ignored or stigmatized. It examines how ineffective communication in clinical settings, such as symptom minimization and lack of clear guidance, undermines patient autonomy and forces women to take on disproportionate emotional and informational labor to advocate for their care.
Through selected case studies involving healthcare policy, institutional decision-making, and media narratives, this paper highlights how research gaps and communication failures intersect to impact treatment access and legitimacy. Ultimately, the paper proposes a framework for reform that includes increased research funding, equitable representation in clinical trials, and the development of transparent, stigma-free communication strategies. Rebuilding trust in women’s healthcare requires not only scientific advancement but also a fundamental shift in how information is communicated, understood, and valued.
Screenplay Adaptation of “The Woman in White”
Presenter: Ryan Doyle Faculty Sponsor: Mary Baker School: Fitchburg State University Research Area: Communication and Media Studies Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 163 [C31]
“The Woman in White” is a book written in 1860 by author Wilkie Collins. In the book, we follow Walter Hartright, a painting teacher who has fallen in love with the mysterious woman in white. I am working on adapting parts of the book into a screenplay which I plan on writing and filming for my thesis. In the original text we follow along different narrators as they tell their version of the story. I plan on keeping this element in my screenplay adaptation as I want to add more of an element of mystery to my script. There are many characters in the source text such as Walter Hartright, Professor Pesca, Laura Fairlie, Anne Catherick and more. I plan on keeping many of these characters true to the text in my adaptation, as their unique personalities add to the overall plot of the story. When I am choosing what to keep in the screenplay I look for important places, events, plot points or characters that help play a pivotal role in the plot. Right now I am still in the process of putting together my first draft of the script. By the end of this semester my goal is to have my draft ready to begin pre-production. Over the summer I plan on beginning production so that in the Fall I am able to focus on post production.
RELATED ABSTRACTS
The Open Canvas, Ruggiero, Andrew C., Fitchburg State University, Poster Session 2, 11:30 AM - 12:15 PM, 165, D4
Trust and Community: How Nonprofits Become a Band-Aid
Presenter: Guy R. Zwiebel Faculty Sponsor: Christina Metevier School: UMass Amherst Research Area: Communication and Media Studies Location: Poster Session 3, 1:15 PM - 2:00 PM: Room 163 [C32]
Community engagement and social services are essential tools in modern-day America in helping people who have been systemically forgotten. Nonprofit organizations designed to provide a service to underserved communities in particular are especially valuable for the trust they gain in the communities they provide for. When they offer services outside of their stated goal, it is referred to as "mission drift". But what happens when these services outside of the stated goal become necessary? What happens when these nonprofits become the only trustworthy local resource for these communities?
In our modern America, where resources are being funneled away from public and social welfare, the needs of the people that enable them to even be participants towards a nonprofit's stated goal may be very far outside of the intended use of that nonprofit.
For this initiative, I worked with Project Literacy in Watertown through the Charles River Campus's Community Engagement and Service Learning internship program LEAD (Linking Employment to Academic Development). Project Literacy's stated goal is to teach English in all its forms to nonnative English learners of all levels. Through my time there I observed that the greatest obstacle to learning had nothing to do with the quality of the education provided or willingness of the student to learn, but almost entirely due to more basic needs and whether they were being met and Project Literacy as a trusted community resource would help facilitate.